business card
_ A business card is an important part of marketing your brand,
which defines who you are and what you stand for.
_ It’s your distinctive calling card.
_ Your business card should reflect that
brand based on your style, image, and
identity, so understanding what you need
your business to convey is key.
business card
_ Imagine you are with a crowd of people at a networking lunch.
_ Everyone introduces themselves: who they are, what they do, and
why you should hire them.
_ Each person you talk to hands you a different business card.
_ All of them are the same size and same style designed with varying
degrees of skill.
_ By the end of lunch you are flooded with information.
business card
_ o You need an interior designer. You know you met a few people, but
you’re not sure who said what. So you go back to where you know
this information is located – your stack of business cards.
_ o You remember one that particularly stood out. Of the elements in a
visual identity, one of the most important and increasingly
underrated needs is last: the business card.
business card
_ o Business cards contains many of the previous visuals we discussed
in print format.
_ o It is often someone’s first impression of a business. And it often
projects a company’s value, so it’s something you want done well.
BUSINESS CARD STATISTICS
_ o 72% of people judge a company based on the quality of their
business cards.
_ o 39% of people decide not to do business with a company because
they have a “cheap looking” business card.
_ Essentially, there are three key elements:
_ a concept,
_ a design, and
_ message,
_ all of which come together to create something that leaves a lasting
impression.
Business Card Size and Setup
o The standard dimensions of a printed business card are 90mm x
50mm. That’s the finished card size.
o Many printed designs include bleed. The “bleed area” is an extra
1/8 inch of space (3mm) for design elements or backgrounds that
extend beyond the finished edges of your card.
o A business card design with bleed is printed slightly oversized and
then cut down to size, giving the appearance that the printing
“bleeds” off the edge of the card, rather than having white borders.
Must Do Rules for Designing Your Business Card
Include Only Relevant Information
_name
_logo
_job title or position
_email address
_phone number
_website
_Social media icons
_Any relevant social media handles
