How to Create an Effective Video Ad for Your Business

Internet in order to market your products or services, you need to learn how
to create an effective video ad for your business, through which you can reach
and attract your potential customers, achieve the best marketing results and
profitability.

In this article, we show you how to create a professional advertising video,
the tools and means you need to do this, and we will also give you a very
important set of tips that will help you make a great video that will bring
you the marketing results you wish.

1. Steps of Preparing Video Ad

The process of creating an Effective video ad is divided into two parts, one
is for preparing video content and another is for creating or designing it.
The steps of preparing the content of the advertising video are considered the
same no matter what product or service you advertise.

As for the creation of advertising video it varies depending on the means that
you will use for this.

For example, creating an advertising video through a medium such as Canva is
different from the process of creating it through a professional editing
program, but it is only a technical difference that is easy for you to
understand.

Now here are the steps you need to go through in order to be ready to create
your own advertising video:

2. Determine Your Goal From Video Ad

An advertising video is able to help you achieve a variety of goals related to
the product or service you are advertising however, it is preferable to direct
the content of the advertising video to one specific goal for ease of
directing the audience to do the necessary action to achieve this goal.

Your goal of the advertising video is the cornerstone of the entire video and
therefore the video content is built and designed visually, this goal may be
to get the viewer to buy a product or service, subscribe to a mailing list, or
even browse your site, whatever the goal, the method of implementation is the
same.

After determining your goal from the advertising video, write it above the
text of the ad (in the text Mot file, for example), the video content is
supposed to lead to achieving this goal, writing the goal before the video
text, its role is to remind you of it permanently.

In this way, you will avoid designing any second in the video that deviates
from this goal or directs the viewer away from it.

3. Add The Features of Product You are Promoting

The features of the product or service you are promoting are the most
important thing you should mention in your advertising video, it is supposed
to start your advertising video by mentioning these features because they are
considered points de vente, or factors that push the viewer to buy the product
or service.

These features may be the quality of the materials from which the product is
made, its price, its ability to solve a problem or something to meet one of
the viewer’s needs, you can also consider after-sales service or warranty and
customer service as important features, but you should not top the list of
features.

4. Select a Time to Finish Creating your Video Ad

Do you commit to a certain time to finish your advertising video No?: So set a
time for this and stick to it, being the master of your decision is great, but
it may cause disruption to the video creation process, which may make you
frustrated and bored or not create the advertising video in the first place.

If you commit to a certain time to finish the video because of your
engagements or because you are dealing with a client, set a time to finish
before the actual time, the goal of having a difference between the actual
time and the time you specify is to provide a time space that you can use to
improve the video if necessary.

Determining the time of completion of the creation of the advertising video
should be thoughtful and characterized by realism.

For example, determining the time should take into account factors such as the
time it takes to write and edit the content and the efficiency of your use of
the tool that you will rely on to create the video.

Finally, it is preferable to divide the steps of video creation into specific
time intervals, for example, two days to write content, one day to edit it,
another to design it, and so on.

5. Check out Successful Videos Ad of your Competitors in The Same
Industry

Well, perhaps this step is aimed at beginners in the field of creating an
advertising video more than others in this field, however, watching
competitors ‘ videos is a useful step, especially if it is done during the
process of preparing the content of your advertising video.

Knowing that it is important to know that the purpose of viewing competitors ‘
videos is learning, not quoting, try to watch these videos from two different
perspectives, one for the viewer and another for you as an advertising video
maker.

As a viewer did competitors videos succeed in convincing you to buy the
product or service That is, whether the answer is yes or no, you must list the
reasons why you chose this answer, and from them you begin to form the
perspective of your video as a competitor.

Take advantage of the ideas (focus only on the ideas) of successful
competitors in the video and stay away from their failures or solve them in
your video, this will help you create an outstanding advertising video capable
of competing with other videos in the same field.

6. Create The First Draft of Your Video Ad

What is meant by a draft is the first copy you have created of written content
that will later be converted into visual content in your advertising video.

Any creative process related to content writing should result in a first
draft, this draft may not be at the level you want or what you had in mind
when you started creating the advertising video, however, you must create this
draft.

By a large percentage, the draft will contain many errors, and this is normal,
this draft is your first attempt at creating video content, and it is natural
that it will undergo many modifications and may even be completely changed
later, but without it you will not recognize your mistakes and weaknesses.

Without the draft you will not have content that you review and edit… It’s
your first step in the process of creating your advertising video, don’t worry
about what the content of this draft will look like and just create it.

The draft will also reveal to you the missing steps that could have been done
before its creation. 

These steps may include performing a specific search for details specific to
your target audience or details specific to the product or service you are
advertising.

Do not worry about the timing of making changes to the draft or its nature, we
have the perfect solution for this in the next point.

The Best Tools Through Which to Create an Effective Video Ad

1. Canva

There are no limits to the Canva tool in the field of visual designs, this
tool can help you design photos and videos, so it’s impossible to talk about
how to create an advertising video without mentioning it.

Canva tool provides a dedicated tool for creating advertising videos, the tool
is completely free of charge and provides a variety of features and tools
dedicated to creating promotional videos, and it also provides a large number
of pre-made video templates for advertising use.

For more information about the Canva tool, we recommend reading our article
explaining the uses of this tool in detail.

2. Animoto

Animoto is a website that offers several powerful tools in the field of
e-marketing, including a tool for creating advertising videos, What
distinguishes Animoto from Canva is that the former specializes in the field
of e-marketing.

In other words, Animoto knows your marketing goal, provides you with the tools
and resources you need to create a professional advertising video.

Animoto’s specialization in the field of creating promotional videos does not
come out of the blue, it provides many features in this field such as:

• The possibility of creating an unlimited number of advertising videos.

• A huge library of musical compositions that are allowed to be used
  commercially.

• The ability to create videos in 720p and 1080p resolutions (higher
  resolutions are available on paid plans only).

• A diverse number of fonts.

• The possibility of recording from the monitor and webcam.

• A large number of pre-made video templates.

• The possibility of adding logos on your video.

• The ability to save videos in three high-quality formats.

Finally, Animoto offers several plans with different prices and benefits with
a monthly subscription starting from 8 US dollars, however, the free plan of
the tool provides most of the previous features, making it ideal for beginners
in this field.

3. Video Editing and Creation Tools

Well, tools like Canva and Animoto are excellent tools in the field of
creating advertising videos, however, specialized video editing and creation
tools are considered the most professional option for creating a professional
advertising video in the format you want.

Video editing tools provide great freedom in creating and editing videos, this
freedom exists partially… At Canva, for example, there are two ways to rely
on video editing tools to create your own advertising video.

The first method is to rely on a tool or program that is installed on a
computer, such as Adobe Premiere or Final Cut, while the second method is
based on the use of online video editing tools or sites.

The second method is ideal for beginners in the field of video editing in
general, also this method is characterized by being very economical as it does
not require the technical hardware that most of the programs of the first
method need.

Important for creating a professional and successful advertising
video

1. Add an Attractive External or Vignette Image

Let’s be honest, more than 90 percent of YouTube users and video platforms
decide to watch a video based on its external image, this may seem
superficial, but it’s not because what attracts one user may not attract the
other.

This means that you need to design an attractive external vignette image for
your advertising video, the attractiveness here is varying and this is normal,
but it aims to choose the image that can attract your target audience
specifically to watch your advertising video.

Some attractive external image specifications that are recommended by experts
in this field:

• It contains the logo of the product you are trying to sell or advertise.

• Do not contain misleading statements or promote untrue concepts.

• They contain catchy titles.

• It takes into account the aesthetic specifications of the images in terms of
  color consistency and the writing fonts used.

Note that an attractive word in the absolute may prompt you to design an
attractive image, but not for your target audience, we all know those images
that some non-professional users put on videos without having anything to do
with the video content itself in order to achieve views.

Although this method is effective in increasing views in general, relying on
it in the field of advertising videos is dangerous, using this method in
advertising is considered commercial fraud and may cause you to be prosecuted.

Conclusion know your audience well and design an attractive external image for
him, try to stay away from exaggerating or adding elements that are not
related to the product you are advertising.

As an exercise, you can review the advertising videos made by competitors in
your field, look at the external images of these videos and then watch the
videos themselves to understand how the image relates to the advertising
video, and identify the equation that suits your field and audience.

2. Take Advantage of The First few Seconds in The Video

The first few seconds in the video are what motivates the viewer to watch the
advertising video or completely alienate him from it, never the content of
your advertising video (after a short greeting, of course) with an attractive
phrase for your target audience targeting the missing need he has or is
looking for.

This phrase may discuss a general problem or present the solution provided by
the product or service promoted by your advertising video, attracting the
attention of your audience has two goals: the first is to get them to complete
the video, and the second is to generate a feeling that ultimately pushes them
to achieve your advertising goal.

Finally, your catchy phrase can be the most important feature offered by the
product you are advertising, as it should be delivered in an attractive style
and clear voice.

3. Sponsor Video Time Duration

As an advertiser, you wish to list all the advantages of the product you are
advertising, but unfortunately you are doomed by the time duration of the
video. Of course, each domain has the appropriate time period for its
announcement, however, the shorter the announcement, the better.

In general, most viewers are not fond of ads and do not seek to watch them
only rarely, this makes them not eager to watch your ad not because they are
not convinced of it, but because it is an advertisement, so if you attract
their attention to watch your ad, do not expect them to welcome it if it is
too long.

Again, you can find out the ideal duration of your ad by observing the
competitors ‘ advertising videos, you can also judge for yourself the duration
of the ad by assuming the role of the viewer or audience and moving away from
your point of view as an advertiser.

Try to use the time duration of the video to highlight the most important
features of your product or service, as for the rest of the features you can
point to by adding a link to a video or article that lists all the features of
the product or service and explains them in detail.

4. What About The Price?

Does the product you are promoting in your advertising video have a
competitive price Perhaps you are promoting a service that has a free pricing
plan… This is an important feature that do not forget to mention it
attractively at the beginning of your advertising video.

Price is an important feature that you can easily turn into an excellent
attraction for viewers, even if the price of your product is higher than
competitors, combining price with value with a phrase like (best value for
money) is an effective way to attract the attention of the target audience to
buy a product or service.

This phrase is usually used a lot in the field of devices and electronic
products, but there is nothing to prevent it from being used with most
products.

5. Do not Disclose your Goal at The Beginning of Video Ad

The goal here is what you want the viewer to do after viewing your ad, this
goal may be purchase, registration or something else, this opinion may not be
liked by some advertisers in this area, but I have compelling reasons to wait
a while before disclosing your goal.

First, you shouldn’t start your ad by giving commands to the viewer, whatever
those commands may be. 

Think of it as you’re trying to make a deal with your target audience… Is it
convenient to ask him to buy a product before he understands why Or what is
special about this product or service Of course not.

You need to convince the viewer of the advantages of your product during your
advertising video, and then direct him to do the deed that is required of him
at the end.

Secondly, it is always better to direct the viewer to your goal at the end of
the video and not at the beginning to ensure that he does not forget to do the
desired action, this means that you will be alerted once already at the end
after you alerted him at the beginning, but to see an alert twice may be a
little annoying

Note that if the viewer is annoyed or bored, he may not be excited to perform
the desired action, and may not even finish watching the video in the first
place.

Thirdly and finally, the video viewer is usually exposed to dozens of ads
daily in different ways, this means that he hears sentences like buy or make a
reservation, etc. so much that he may ignore your ad if it starts with the
same sentences, no matter how distinctive or high-quality your product is.

6. Do not forget to invite viewer to the Act or Appel à l’action

The invitation to do something (buy, register, browse) is the main goal of
your advertising video, however, sometimes after mentioning the attractive
features and phrases, some advertisers may forget to mention the action that
the viewer is required to do.

There is also another type of advertiser that does not clarify the required
action from the viewer enough, falling into one of the two previous mistakes
will waste all your effort in learning how to create and execute an
advertising video even if this video has high quality.

There are two basic rules that you should pay attention to regarding the call
for action and mention about it (your advertising goal):

• Mention the desired verb.

The best timing for mentioning the verb has already been explained in the
previous point, as for simplifying the verb is done in two ways, the first is
expressed by a short direct sentence (such as register now buy immediately and
so on), and the second is related to simplifying the implementation of the
verb itself.

Simplifying the work is by reducing the number of steps required from the
viewer to do the required work, for example, if your advertising video is
aimed at getting the viewer to buy a product… In this case, be sure to put
the direct link to this product or the link to add it to his account if
possible.

The many steps required to perform the required action from the viewer is an
unwise act, because by doing so you expose this process to many risks, the
viewer may get tired of the many pages that he needs to access, for example,
to buy a product or register on the site.

Conclusion

In this article we tried to cover all the points and tools related to how to
create an advertising video, do not worry with time you will master the
process of creating an advertising video and quickly you will learn from your
mistakes, and create videos that help you easily earn thousands of dollars.

Have you ever created an advertising video Share your tips for beginners in
this area with us in the comments.